YouTube and the Rise\nof Jenna Marbles <\/p>\n\n\n\n

In 2005, three young men launched what is now one\nof the most popular video sharing sites to date, with more than 1.3 Billion\nusers. How did the idea of YouTube come to be? In 2004, Jawed Karim, Steve\nChen, and Chad Hurley all worked at PayPal and realized that there was no place\nwhere people could easily watch and share videos. Karim, one of the creators,\nwas the first person to ever upload a video to the site, which officially\nlaunched in early 2005. Google later acquired the company for 1.65 Billion\ndollars and HD videos hit the site in 2008[1]<\/a>. <\/p>\n\n\n\n

As YouTube continued to gain popularity, videos\nwere getting more and more views. Korean Pop Star, Psy, was the first to have a\nvideo to obtain more than one billion views[2]<\/a>. As\nof 2017, YouTube broadened their horizons and began offering YouTube TV for its\nusers if they choose to utilize that feature[3]<\/a>.\nIn 2015, YouTube surpassed Bing, Yahoo, and other popular search engines to\nbecome the second largest search engine available[4]<\/a>. Now,\nafter fifteen years, YouTube is bringing in approximately 1.8 billion users\neach month[5]<\/a>.  <\/p>\n\n\n\n

In addition to having a platform in which people\ncan share videos and create channels on, YouTube also has its own series of\nawards given to people based on the number of subscribers that their channel\nhas received. These awards range from 100,000 to 10,000,000 followers[6]<\/a>.\nDespite all of this growth and improvement, YouTube still manages to have an\nabundance of people becoming famous through the creation of their YouTube\nchannels. One of these vloggers, Jenna Marbles, has managed to stay relevant\neven as these changes take place. <\/p>\n\n\n\n

In 2010, Jenna Mourey made her debut on YouTube\nwith her video \u2018How to Trick People into Thinking You\u2019re Good Looking\u201d under\nthe name Jenna Marbles which received over five million views in just one week.\nIn nearly a decade, Jenna Marbles has become a common name in the world of\nYouTube with nearly nineteen million subscribers[7]<\/a>.\nAs her popularity increased, Mourey was able to begin making a profit off of\nher videos. Because of the career she began on YouTube, Mourey\u2019s net worth is\napproximated at five million dollars as of 2019[8]<\/a>. <\/p>\n\n\n\n

At the beginning of Mourey\u2019s YouTube career, she\nwas working several jobs to make ends meet, one of which was with Barstool\nSports. This was one of the ways in which she gained a fan base, especially\namongst the male demographic[9]<\/a>.\nAt the time in which Maguire wrote her article, Jenna Marbles was the fourth\nmost subscribed to vlogger on YouTube. While this in and of itself is\nimpressive, she was the only female amongst the list of top bloggers with the\nnext female ranked as the twentieth most subscribed to vlogger. Having her\nexperience with Barstool Sports was helpful, but ultimately it was her acting\nas her own critic and challenging social norms for \u2018hotness\u2019 that made her so\nappealing to viewers[10]<\/a>. Her\nconsistent posting has also helped her to reach and maintain her audience.\nSince the beginning of her YouTube career, she has posted a video every\nWednesday about whatever topic she feels excited about. These can range from\ndoing her boyfriend\u2019s makeup drunk, to buying her dogs everything they touch in\na pet store[11]<\/a>. <\/p>\n\n\n\n

While her net worth is an impressive number, she\ndoes not tend to accept offers from those looking to sponsor her. Her reasoning\nbehind declining sponsorships is that she aims to stay as trustworthy as\npossible for her fans and does not want to feel as though she is taking another\nperson\u2019s money. Despite this, she does of course still benefit from YouTube but\nthrough their partner program. Through this program content creators, like\nMourey, are able to receive money from the ads that play before their videos[12]<\/a>. Since\nshe\u2019s been such a consistent presence on YouTube for almost a decade, she has\nproven herself to be incredibly successful both monetarily and when it comes to\nname recognition. <\/p>\n\n\n\n

While Jenna Marbles might be the YouTube star that\nviewers flock to, her dogs are a close second when it comes to the draw of her\nchannel. Because of their appeal and how much viewers love them, she has\ncreated her own brand of dog toys called Kermie\nWorm and Mr. Marbles,<\/em> named after her dogs. These toys can be purchased on\nsites like Walmart, Amazon and Overstock.com. Not only has her net worth grown\ntremendously as a result of being a popular YouTube vlogger, she has become a\nbusiness owner, has helped to produce films, and has a podcast with her long-time\npartner who regularly appears in her vlogs[13]<\/a>. Together,\nshe and her partner Julien have a podcast that streams on YouTube, Spotify,\nSoundcloud and several other platforms. Together they also have a fairly\nvibrant Twitch streaming channel[14]<\/a>. All\nof this success is a direct result of her time on YouTube and has been made\npossible from that fan base. <\/p>\n\n\n\n

Overall, both YouTube and Jenna Marbles have\nexceeded the public\u2019s expectations in their relevancy and how many people\ncontinue checking into their platforms. By being a candid personality, and\nknowing how to appeal to her audience, Jenna Mourey\u2019s online presence as Jenna\nMarbles has proven to be contagious for her many, devoted fans. While YouTube\nhas grown to be a place that so many people can create and enjoy content on,\nit\u2019s been amazing to see all of the things Mourey has been able to achieve\nafter getting her start on this cutting edge, video sharing platform. Stay\ntuned to see what other milestones Mourey achieves as she continues her\ninternet career!
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