This week, we’ve been focusing on the concept of mass media and early advertising. Some of the largest contributors to this was the advent of the television and the increased usage of the radio. <\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" This week, we’ve been focusing on the concept of mass media and early advertising. Some of the largest contributors to this was the advent of the television and the increased usage of the radio.In Lawrence Samuel’s article, he goes on to describe the consumer culture that rose in America to<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paIsXc-F","_links":{"self":[{"href":"https:\/\/hist427.emmabaumgardner.com\/blog\/wp-json\/wp\/v2\/posts\/41"}],"collection":[{"href":"https:\/\/hist427.emmabaumgardner.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hist427.emmabaumgardner.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hist427.emmabaumgardner.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hist427.emmabaumgardner.com\/blog\/wp-json\/wp\/v2\/comments?post=41"}],"version-history":[{"count":2,"href":"https:\/\/hist427.emmabaumgardner.com\/blog\/wp-json\/wp\/v2\/posts\/41\/revisions"}],"predecessor-version":[{"id":45,"href":"https:\/\/hist427.emmabaumgardner.com\/blog\/wp-json\/wp\/v2\/posts\/41\/revisions\/45"}],"wp:attachment":[{"href":"https:\/\/hist427.emmabaumgardner.com\/blog\/wp-json\/wp\/v2\/media?parent=41"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hist427.emmabaumgardner.com\/blog\/wp-json\/wp\/v2\/categories?post=41"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hist427.emmabaumgardner.com\/blog\/wp-json\/wp\/v2\/tags?post=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
In Lawrence Samuel’s article, he goes on to describe the consumer culture that rose in America to keep consumers in line with the ‘American Dream’. This was made possible through the use of commercials on TV that were geared to the women and children who would be at home during the day and fulfilling their desire to “keep up with the Jones'”.
Another important addition to advertising came with the radio. This was used in a multitude of ways, however FDR was extremely well versed in using the radio to his advantage. Through the radio, he was able to reach the public in a way that made it feel as though he was both their friend and their authority figure. His implementation of logos, ethos, and pathos in order to establish credibility with his audience as well as appealing to their emotions allowed for him to be more in touch with the general public than other presidents before him.
I thought it was extremely interesting to see the ways in which we go about using the radio have changed. I personally always used the radio and never enjoyed listening to talk shows while driving. I now find this exceptionally funny given that I now love listening to podcasts as I drive back home from school. But it is definitely a very effective way of spreading the news to a large body of people!
Yu, Lumeng (Jenny). \u201cThe Great Communicator: How FDR\u2019s Radio Speeches Shaped American History.\u201d\u00a0The History Teacher\u00a0<\/em>39, no. 1 (2005): 89-106. doi:10.2307\/30036746.\u00a0https:\/\/www.jstor.org\/stable\/30036746<\/a>
Samuel, Lawrence R. \u201cIntroduction\u201d in\u00a0Brought To You By: Postwar Television and the American Dream. Austin<\/em>: University of Texas Press. 2001. 10- 22.\u00a0https:\/\/ebookcentral.proquest.com\/lib\/umw\/reader.action?docID=3443294<\/a><\/p>\n\n\n\n